A digital marketer who was trained as an industrial designer at Victoria University of Wellington (New Zealand), I've been involved in creative and technical projects for most of my working life.
My passion to live at the intersection of creative diciplines and technology has more often then not led me to be working as a member or leader of marketing teams asking big questions and always trying something new.
Loomio is a cooperative based in New Zealand, wiht a product designed to help teams better collaborate and make decisions. Identifying the niche in the market, working with the product team to provide a direct line from customers, this marketing project was experimental to say the least. We ran constant experiments based on hypotheses with varying data points and information — using a broad range advertising platforms and strategies such as DuckDuckGo, Ecosia, Reddit, Carbon, and more. Simultaneously we kept a close reign on how we were using the data we have from our users, keeping privacy, and integrity close to the core of what we were doing. Additionally the initial research indicated our perceived market would not be willing to pay for the product
Core goals for the Loomio project were:
Building the first Rainbow Unicorn. We created a new marketing team with the purpose to support sales, grow the amount of consumers on the platform, and develop a strong brand — ready for iternational expansion.
More to come...